This Privacy Policy describes how Alva Morgaine | Vintage Store ("we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from www.alva-morgaine.com (the "Site").

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1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including:

- IP address
- Web browser
- Time zone
- Cookies installed on your device

Additionally, as you browse the Site, we collect information about:

- Individual web pages or products you view
- Websites or search terms that referred you
- How you interact with the Site

We refer to this as Device Information.

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When you make a purchase or attempt to make a purchase through the Site, we collect:

- Name
- Billing address
- Shipping address
- Payment information (processed securely via third-party providers)
- Email address
- Phone number

We refer to this as Order Information.

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2. How We Use Your Personal Information

We use the collected information to:

- Process and fulfill orders
- Communicate with you
- Screen orders for potential risk or fraud
- Provide you with information or advertising (when in line with your preferences)
- Improve and optimize our Site

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3. Legal Basis (GDPR)

In accordance with the General Data Protection Regulation, we process your data based on:

- Performance of a contract (orders)
- Legal obligations
- Legitimate interests (fraud prevention, analytics)
- Consent (marketing & cookies)

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4. Sharing Your Personal Information

We share your Personal Information with third parties to help us operate our business, including:

- Shopify (store infrastructure)
- Payment providers (e.g. Shopify Payments, PayPal)
- Shipping carriers (e.g. DHL, courier services)
- Analytics tools such as Google Analytics
- Advertising platforms such as Meta Platforms

These providers process your data only as necessary to perform their services.

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5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to:

- Enable core site functionality
- Analyze traffic and usage
- Support marketing and advertising

You can manage your cookie preferences through our cookie banner.

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6. Data Retention

We retain your Order Information for our records unless and until you ask us to delete this information, unless we are required to retain it for legal reasons.

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7. Your Rights (GDPR)

If you are a resident of the European Economic Area, you have the right to:

- Access your personal data
- Request correction or deletion
- Object to processing
- Request data portability

To exercise these rights, contact us at the email below.

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8. Data Transfers

Your information may be transferred outside of Europe, including to Canada and the United States, in compliance with applicable data protection laws.

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9. Data Security

We implement appropriate technical and organizational measures to protect your personal data.

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10. Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal reasons.

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11. Contact Us

For more information about our privacy practices or if you have questions, please contact us:

Email: info@alva-morgaine.com

Address: Via G. Brunacci 7/B Padua, 35030, Italy

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12. Use of Meta Pixel (Facebook & Instagram)

We use the Meta Pixel provided by Meta Platforms on our website.

The Meta Pixel allows us to:

- Measure the effectiveness of our advertising
- Understand user behavior on our website
- Show relevant advertisements on Facebook and Instagram

Through the Meta Pixel, information such as your IP address, browser data, and interactions with our website (e.g. page views, purchases) may be collected and transmitted to Meta.

This processing only occurs with your explicit consent via our cookie banner.

Meta may process this data as a separate controller in accordance with its own privacy policy:
https://www.facebook.com/privacy/policy/

You can withdraw your consent at any time via the cookie settings on our website.

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13. Google Analytics & Google Consent Mode

We use Google Analytics to analyze the use of our website and improve our services.

Google Analytics collects information such as:

- Pages visited
- Time spent on the site
- Traffic sources
- Device and browser information

We have implemented Google Consent Mode, which ensures that:

- Tracking is adjusted based on your consent preferences
- No tracking cookies are set without your consent
- Data is anonymized where required

If you do not consent to analytics cookies, Google Analytics will operate in a limited, privacy-preserving mode.

Google may process data on servers outside the EU, in accordance with applicable data protection safeguards.

More information:
https://policies.google.com/privacy

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14. Cookie Policy (Detailed Information)

Our website uses different categories of cookies:

14.1. Strictly Necessary Cookies
These cookies are essential for the operation of the website and cannot be disabled.
They include functions such as:

- Shopping cart functionality
- Checkout process
- Security and fraud prevention

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14.2. Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous information.

Used tools:
- Google Analytics

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14.3. Marketing Cookies
These cookies are used to:

- Deliver personalized advertising
- Measure campaign performance
- Retarget users across platforms

Used tools:
- Meta Pixel

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14.4. Functional Cookies
These cookies allow the website to remember choices you make (such as language or region).

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15. Cookie Management

You can manage or withdraw your consent at any time via our cookie banner or settings panel.

Additionally, you can control cookies through your browser settings.

Please note that disabling certain cookies may affect the functionality of the website.

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16. Legal Basis for Cookies

The use of cookies is based on:

- Consent (Art. 6(1)(a) GDPR) for analytics and marketing cookies
- Legitimate interest (Art. 6(1)(f) GDPR) for essential cookies

No non-essential cookies are set without your prior consent.

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Last updated: 01/01/2026